Wednesday, November 28, 2012

Apple And Facebook Agreement - Social AppStore


What new agreement between Facebook and Apple means for Apstore user and developers?
 In September Apple and Facebook finally made an agreement concerning App-store. The main question is now if its good for app developers?
 Here we will tell you about the new possibilities you have now after the Facebook integration and how to use them for your apps benefit.

 Nowadays to make new app visible is not an easy task and nearly all application developers have many problems with new app release. Because of the extremely high competition even interesting apps are hard to promote today. The new apps appear on App-store everyday making it harder to notice great new apps. That's why more and more money is spent on app optimization and promotion But are there ways to make your app popular and boost apps downloads. But if you look at the statistics, you'll find out that far more people chose apps after their friends advice, than just search in app-store. The thing is that more people trust users reviews and likes than just top positions. But before the new app store there was no way to connect Facebook likes and app store. Not anymore!
 First new option is Facebook likes integration - now you can like app from the app-store thus sharing it with all your Facebook friends. And even more - people can immediately download the app via this link on the laptop and then get it on all their iOS devices.
 That’s why Facebook boost is important for your app now more than ever. First of all, new people notice your app on Facebook and they can easily turn into customers. But this is not an easy task Interesting application page is first you need Your page should be interesting and attractive. Make your fan page design in the same color scheme as your application. To make your page popular, your posts should be interesting and entertaining and go viral Promo codes give-away, contests and gifts are top things you should consider. The other great thing is that your likes from Facebook are now seen for all app-store users Facebook likes now help to make your app look more interesting and trustworthy.
 People are far more likely to download an app that was liked by others, that's why Facebook likes can increase your app popularity greatly For better results Twitter should be used together with Facebook Twitter and App-store integration is not so new, but yet not everybody uses it in a right way. In Twitter campaign the actual app and whether its interesting is extremely important Innovative app can easily become viral nowadays

Tuesday, November 13, 2012


Today app market is over saturated. Only 20% of mobile developer are able to start their business And even worse - just 40% of developers cover their cost for app creating If you don't want to become one of these 60% think about you apps promotion The thing is that you need marketing to make your great app features and design matter And this is the reason why you need marketing apps, if you want get profit from your development
What factors are necessary for profit? Check out htese three things if you want o make new app successful

1. Before Launching Your App:
A) Analyzing. As with any new product start with determining your targeted audience. Understand who your app is for and what problem is it supposed to solve. After this, next steps become easier:
B) Think of your new app name now Good name is one more step to success Remember that on category page a user sees only your app name and icon. That’s why make it easy to remember. So, after you've determined your targeted audience, you can easy create asonishing app name Now, be sure that your app wouldn't get lost among others
C) Category. App category is one of the top marketing factor, so think twice before choosing Of course you category has to do something with your app. But you should think about the category popularity and competition among apps there too Think about your marketing budget, before finally choosing the app category
2. Launching Your App

After all the preparation is done you are nearly ready to launch your app
A) App Icon. App icon is a key factor for promotion, because it is the first thing people see Your icon must make your app stand out form others Don’t be afraid to find a designer, because your app icon will be crucial for all further apps marketing.
B) App screenshots ы necessary They will be placed on your app page and will be the key factor n determining your conversion rate. The more interesting your screenshots are, the more chances a user will download your app. In case your app is paid, the screenshots are even important for purchase
C) App Description Don;t forget to tell people about all interesting and new features of your app Keep in mind, your app description is a last step to app download If your app support many languages, make sure you don’t use auto translation for you app description. Text translated automatically is really hard to real and will surely lower your conversion rate Find a professional translator - it would pay out very soon.
3. App Launched Your app finally launched, what should be your next step? After the app release the true marketing starts. You need to let people know about your app now and here we'll cover main phases of app promotion

A) Application Press release. As many people as possible should know about your new app. Using press release gives benefits for your new app and your development company
B) Application Review. The more popular review sites will write about your app - the better for you. Try to contact journalist writing about apps - you need reviews on popular sites
C) Application Lаnding Page. It's a great idea to create a website for your app or at least a landing page on your developer's site