Today app market is over saturated. Only 20% of mobile developer are able to start their business And even worse - just 40% of developers cover their cost for app creating If you don't want to become one of these 60% think about you apps promotion The thing is that you need marketing to make your great app features and design matter And this is the reason why you need marketing apps, if you want get profit from your development
What factors are necessary for profit? Check out htese three things if you want o make new app successful
1. Before Launching Your App:
A) Analyzing. As with any new product start with determining your targeted audience. Understand who your app is for and what problem is it supposed to solve. After this, next steps become easier:
B) Think of your new app name now Good name is one more step to success Remember that on category page a user sees only your app name and icon. That’s why make it easy to remember. So, after you've determined your targeted audience, you can easy create asonishing app name Now, be sure that your app wouldn't get lost among others
C) Category. App category is one of the top marketing factor, so think twice before choosing Of course you category has to do something with your app. But you should think about the category popularity and competition among apps there too Think about your marketing budget, before finally choosing the app category
2. Launching Your App
After all the preparation is done you are nearly ready to launch your app
A) App Icon. App icon is a key factor for promotion, because it is the first thing people see Your icon must make your app stand out form others Don’t be afraid to find a designer, because your app icon will be crucial for all further apps marketing.
B) App screenshots ы necessary They will be placed on your app page and will be the key factor n determining your conversion rate. The more interesting your screenshots are, the more chances a user will download your app. In case your app is paid, the screenshots are even important for purchase
C) App Description Don;t forget to tell people about all interesting and new features of your app Keep in mind, your app description is a last step to app download If your app support many languages, make sure you don’t use auto translation for you app description. Text translated automatically is really hard to real and will surely lower your conversion rate Find a professional translator - it would pay out very soon.
3. App Launched Your app finally launched, what should be your next step? After the app release the true marketing starts. You need to let people know about your app now and here we'll cover main phases of app promotion
A) Application Press release. As many people as possible should know about your new app. Using press release gives benefits for your new app and your development company
B) Application Review. The more popular review sites will write about your app - the better for you. Try to contact journalist writing about apps - you need reviews on popular sites
C) Application Lаnding Page. It's a great idea to create a website for your app or at least a landing page on your developer's site



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